AT&T and Lowes

Recently I watched a Lowe's commercial that reminded me of the AT&T commercials. The ones that use buildings and people and a bunch of other stuff that resemble full service to advertise their "more bars, more places" line. In the Lowe's commercial it showed objects in the shape of a T placed at the end of the huge Lowe's sign. This made it say Lowest. They were promoting that they had the lowest prices and that no one can beat them. This message is similar to the message that AT&T is trying to convey. They are saying that they have service everywhere and no one can beat that.
I found it both neat and smart to advertise your company this way. First, after seeing the commercial it makes you start to look for the "service bars," and the "extra letters." I am constantly looking for these signs. Whenever I pick one out I gain a sense of accomplishment. This is a good trick on the part of the companies because they are being brought up in people's minds whenever they see these signs. Secondly, this way of advertising puts their company not only on the t.v. but also out in the real world.
I feel like this was good way of advertising these companies because the viewer become a part of it when they find these signs in their everyday lives.