I decided to analyze the Miller High Life one second commercial that was advertised during the Superbowl. I will state that most of these signs i picked out by pausing it, so the average watcher may not see them at first, but they are there.
1)The guy yells "High Life" with excitement and enthusiasm. As a viewer this could either get you pumped up and make you want the beer, or laugh at him and not want to waste your money.
2)The commercial is shot in a beer warehouse and there is floor to ceiling, wall to wall high life. This could communicate to the viewer that there is plenty of it and they want you to indulge in it.
3)In the background there is a football helmet sitting on a stack of beer cases. This was an appriote thing to put in there since it was during the Superbowl. I felt that this communicated that when you are watching football you need a high life.
4)Also in the background there were a couple trophies setting on beer cases. This could mean that high life is award winning, or that winners drink high life.
5)There is a couch off to the side. This could be a sign that high life is perfect to kick back with.
These were just a few signs that I noticed in the really short advertisement. Even though it only lasted one second, there were many messages being conveyed within the set and the acting.
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