Saturday, March 28, 2009
Beer commercial
I always find beer commercials funny. I just recently saw one advertising labatt blue light. They were trying to convince the viewers that it was from glaciers in the arctic. They flashed to a scene of all these beautiful women wearing tight silver low cut spandex jumpsuits passing buckets of beer from a glacier to a factory and then it goes back to the guys and the one girl that were talking about it. The guy then says if you put your ears to it you can hear a glacier melt. The girl is the one that puts it up to her ear. I think that this commercial is very degrarding to women. 1st it shows them dressed in sexy spandex suits passing beer. What American male wouldn't want to see that. Then to have the girl at the end be the only one listening to the bottle of beer for the sound of a glacier to me means that they are looking down on them. I see this commercial as advertising the product well, but looking down women.
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